UFC 300 proved to be one of the biggest pay-per-view (PPV) events in the history of the promotion, thanks to months of hype and a stacked fight card that delivered from top-to-bottom. Among the best highlights were Max Holloway’s blistering knockout victory over Justin Gaethje for the “BMF” belt, as well as UFC light heavyweight champion Alex Pereira’s first-round finish over former 205-pound titleholder Jamahal Hill.

Check out the UFC 300 “Fight Motion” video highlights embedded above.

Here are more impressive stats behind the UFC 300 fight card.

GATE

• $16.5 million, the third highest-grossing UFC event ever

ATTENDANCE

• 20,067, a new record for a UFC event at T-Mobile Arena
• UFC’s sixth consecutive sellout in 2024 and the eleventh straight sellout dating back to October 2023

VIEWERSHIP

• Most-watched UFC Pay Per View Prelims ever across ESPN platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined)
• Most-watched UFC Pay Per View Prelims ever on ESPN, with 1.86 million total viewers
• Viewership on ESPN grew every 30 minutes from 8:00p – 10:00p ET, peaking with 2.49 million total viewers at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at 10:00p ET
• Most-viewed sports event of Saturday during primetime (8:00p – 10:00p ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54

MERCHANDISE

• #1 all-time merchandise sales ever for a UFC arena event (*not including stadium shows)
• #2 all-time merchandise sales for any UFC event (*behind only UFC 193: ROUSEY vs. HOLM at Etihad Stadium in Melbourne in 2015)

GLOBAL PARTNERSHIPS

• Highest-grossing sponsorship sales for an event in UFC history
• All available inventory sold out

COMMERCIAL PAY PER VIEW IN US, CANADA, AND AUSTRALIA

• U.S.: Highest result since July 2021 (UFC 264)
• Canada: Highest result since March 2020 (UFC 248)
• Australia: Highest result since January 2021 (UFC 257)
• Movie theaters in the U.S. set a record for a UFC event with the highest number of participating locations

SOCIAL:

• Best performing event on social media in UFC history, breaking records for cross platform video views, impressions, and interactions. Throughout fight week (April 8 – 13), UFC social media amassed more than 1.1 billion video views, with 213 million views coming from Max Holloway’s knockout of Justin Gaethje, which was posted across several platforms.

For more UFC 300 news and notes click here.